Famous corporate battles like Cola Wars, Apple vs Microsoft, and shoe wars.
Test your knowledge with these top questions!
To avoid using the word "doll" when competing with Mattel's Barbie, Hasbro marketed G.I. Joe as what in 1964?
Hasbro coined the term "action figure" specifically so boys would not feel self-conscious asking for the movable toy.
What cavity-fighting chemical compound gave Crest a decisive marketing advantage over Colgate in the 1950s?
Crest patented a stannous fluoride formula developed by researchers at Indiana University to strengthen tooth enamel.
In famous 1970s TV commercials for Miller Lite, retired athletes loudly argued over which two qualities?
The "Tastes Great, Less Filling" debate starred former sports stars such as Bubba Smith, Billy Martin, and Dick Butkus.
Which pop superstar starred in a pyrotechnic-heavy 1984 Pepsi commercial that suffered an on-set fire?
Jackson suffered second-degree scalp burns when fireworks ignited his hair during the sixth take of the shoot.
Which long-running slogan did industry leader Hertz use in the 1960s to highlight its customer-first service?
Hertz commercials depicted flying customers floating magically down into the driver's seat of a rental car.
Which newspaper publishing company purchased Newsweek in 1961 to challenge Time's media dominance?
Under publisher Philip Graham and editor Osborn Elliott, Newsweek gained ground by taking strong reporting stances on civil rights.
What legal outcome resulted from Polaroid's 1976 patent infringement lawsuit against Kodak's instant cameras?
A federal court ordered Kodak to stop selling instant cameras in 1986 and eventually pay Polaroid nearly $1 billion.
What active ingredient in Tylenol was marketed as an effective pain-relief alternative to aspirin?
McNeil Laboratories initially introduced Tylenol Elixir for Children in 1955 before expanding to adult tablets.
Which pharmaceutical firm produced the classic aspirin tablets that long dominated American medicine cabinets?
Chemist Felix Hoffmann first synthesized stable acetylsalicylic acid for Bayer in 1897, trademarking Aspirin in 1899.
Introduced for 1955, Chevrolet's revolutionary overhead-valve V8 engine became known by which nickname?
The compact engine powered generations of Chevrolet cars and became a favorite of hot-rodders across America.