Iconic advertising catchphrases, famous slogans, and marketing campaigns.
Test your knowledge with these top questions!
Which brewer's slogan claimed it "made Milwaukee famous"?
Schlitz grew into one of the world's largest breweries before its sales slumped in the 1970s.
Which bar soap famously claimed that "it floats"?
Ivory floats because air is whipped into the soap; P&G's archives show that floating soap was developed deliberately.
Which luxury car brand has long advertised as "The Standard of the World"?
Cadillac has used the phrase for over a century, linking it to the brand's early reputation for precision engineering.
Which company introduced the Mr. Clean mascot in 1958?
Mr. Clean's original jingle promised he "gets rid of dirt and grime and grease in just a minute."
Which cleanser's 1960s ads claimed it was "stronger than dirt"?
Colgate-Palmolive named Ajax after the Greek warrior of the Trojan War.
Which automaker used the "Rapid Transit System" name to promote its 1970 muscle cars?
Plymouth's Rapid Transit System ads featured Hemi-powered muscle cars like the Road Runner and Barracuda.
Which US airline built its jet-age image around the slogan "Fly the friendly skies"?
United used the "friendly skies" line in the 1960s, and it became one of the longest-running slogans in American advertising.
Which long-distance company launched the "Friends and Family" plan for discounted calls within a chosen calling circle?
MCI launched Friends and Family in 1991, letting customers pick a calling circle of people for lower long-distance rates.
Which candy's famous slogan promises it "melts in your mouth, not in your hands"?
M&M's introduced the line in 1954 to reassure buyers that its hard sugar shell kept the chocolate from melting on their hands.
Which beer's jingle promised "From the Land of Sky Blue Waters"?
Hamm's ads starred a cartoon bear who danced in the northern woods and tapped a keg.