Iconic advertising catchphrases, famous slogans, and marketing campaigns.
Test your knowledge with these top questions!
Which fast-food chain has long used the slogan "finger lickin' good"?
KFC trademarked "finger lickin' good" in 1956, decades before it shortened its name to the initials KFC.
Shell's 1960s ads for "Super Shell with Platformate" claimed the additive delivered what?
Platformate was Shell's name for a gasoline additive, and the ads promised extra miles from every tank.
Wendy's 1984 "Where's the beef?" commercials mocked rivals for what shortcoming?
Wendy's ad showed a tiny patty lost in a big bun, and the catchphrase soon turned up in the 1984 presidential race.
The slogan "Let your fingers do the walking" urged shoppers to check which publication instead of visiting stores?
AT&T introduced the phrase in 1962 to promote its Yellow Pages, pairing it with a logo of two walking fingers.
7 Up's 1968 "Uncola" campaign marketed the lemon-lime soda as the opposite of what?
Created by the ad agency J. Walter Thompson, the "Uncola" ads recast 7 Up as clear and caffeine-free while colas dominated the market.
Which soft drink has advertised with the slogan "It's the Real Thing"?
Coca-Cola introduced "It's the Real Thing" in 1969, and its 1971 "Hilltop" ad turned the message into the song "I'd Like to Buy the World a Coke."
Which cleanser's 1960s ads claimed it was "stronger than dirt"?
Colgate-Palmolive named Ajax after the Greek warrior of the Trojan War.
Which chewing gum's TV jingle declared "Double your pleasure, double your fun"?
Wrigley launched Doublemint in 1914, and the jingle later became a TV staple performed by identical twin models.
Which American beer has been marketed as the "King of Beers"?
Budweiser earned the title partly by becoming one of America's best-selling beers for much of the 20th century.
Which bar soap famously claimed that "it floats"?
Ivory floats because air is whipped into the soap; P&G's archives show that floating soap was developed deliberately.