Branding as a section of Marketing. Advertising, branding, and market research. Company identities remain in Companies and selling methods in Retail Practices.
Test your knowledge with these top questions!
What is a brand like Courtyard by Marriott called when it borrows trust from a parent name?
Endorsement lets shoppers transfer trust from Marriott to Courtyard without merging the two identities completely.
Which tire company publishes famous restaurant star guides?
Michelin created the guides to encourage driving, which wears out tires faster.
Which lemon-lime soda advertised itself as the "Uncola"?
7-Up launched the "Uncola" slogan in the late 1960s to stand apart from Coke and Pepsi colas.
Which brand grew from a London record shop into airlines and gyms?
Virgin opened as a London record shop in 1971 before the same name spread to airlines, trains, and gyms.
Which company launched the iPod as holding "1,000 songs in your pocket"?
Apple sold pocket-size song capacity instead of technical specs like gigabytes of storage.
Which baking soda brand extended its name to toothpaste and cat litter?
The extension works because baking soda absorbs odors in fridges, mouths, and litter boxes.
Which delivery company uses one master name for FedEx Express, FedEx Ground, and FedEx Office?
FedEx is a classic branded house: one trusted name across services helps customers recognize every option.
Which tiger mascot appears on boxes of Frosted Flakes?
Tony debuted in 1952 with the catchphrase "They're Gr-r-reat" to sell the cereal's sugary taste.
What does a trademark mainly protect for a business?
A trademark tells buyers who made a product, so rivals cannot use a confusingly similar name or logo.
Which automaker sells Toyota and Lexus as separate brands for different buyers?
Toyota launched Lexus in 1989 as a separate luxury marque so buyers would not link it to affordable Toyotas.