Store identities and shopping experiences; slogans stay under Brand Slogans.
Test your knowledge with these top questions!
What customer promise did early Montgomery Ward catalogs pioneer?
Rural shoppers who could not inspect goods first trusted the catalog because Ward promised refunds for dissatisfaction.
In A&P grocery stores, what do the letters A and P stand for?
The initials come from The Great Atlantic and Pacific Tea Company, a name meant to suggest coast-to-coast trade.
Which Christmas character debuted in a 1939 Montgomery Ward giveaway booklet?
Copywriter Robert L. May wrote Rudolph for Montgomery Ward shoppers, and the hit song followed a decade later.
Which Sears Christmas catalog showed Baby Boomer children toys each fall?
Sears printed the Wish Book for decades, and many families used its toy pages as a holiday list.
Which Sears-only appliance brand sold washers, dryers, and refrigerators for decades?
Kenmore was sold only at Sears, with its machines built by outside makers such as Whirlpool.
Walgreens helped popularize the modern malted milkshake by adding what to malted milk?
Malted milk powder supplies the toasted grain flavor that distinguishes a malt from an ordinary ice-cream shake.
Kmart grew out of which five-and-dime chain?
A California store used the Kmart name before the better-known Garden City, Michigan, store opened in 1962.
Whose "Everyday" line brought bedding and housewares to Kmart in the 1990s?
Stewart later launched a separate collection at Macy's, taking her home-goods business from discount aisles to department stores.
What do the initials J. C. stand for in JCPenney's founder's name?
Penney's early stores required cash payment, avoiding the debts that credit sales could create.
Before focusing on toys, Toys R Us founder Charles Lazarus opened a store selling what?
Lazarus added toys after customers asked for playthings for their children, setting the store on a new course.