Companies trivia
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Brand evolution, mergers, and corporate headquarters.
Companies Mini Quiz
Test your knowledge with these top questions!
Which Japanese automaker originally manufactured automatic weaving looms?
Sakichi Toyoda sold his automatic loom patent to a British firm for £100,000 in 1929. His son, Kiichiro, used the funds to start the company's automotive division.
Which film giant, the home of Mickey Mouse, bought Pixar and Marvel?
Disney acquired Pixar in 2006 for $7.4 billion and Marvel in 2009 for $4 billion, significantly expanding its library of iconic characters.
Originally called "BackRub," what tech giant is named after a mathematical term for a 1 followed by 100 zeros?
Google is a misspelling of googol, a term coined by nine-year-old Milton Sirotta in 1920. BackRub was named for its use of backlinks to rank search results.
Which Japanese automaker originally manufactured automatic weaving looms?
Sakichi Toyoda sold his automatic loom patent to a British firm for £100,000 in 1929. His son, Kiichiro, used the funds to start the company's automotive division.
Starting with just 4 skin products, which beauty pioneer built her namesake company by giving free demonstrations in hair salons?
Lauder targeted women in hair salons because they were a captive audience while under hair dryers. She also pioneered the "gift with purchase" marketing strategy.
With only 13 employees in 2012, which photo app was bought by Facebook for $1 billion?
At the time of the sale, Instagram had no revenue, making the billion-dollar price tag for such a small team a major industry shock.
After being called the "Merchant of Death," which inventor used his wealth to fund a set of international awards?
Nobel established the prizes after a French newspaper mistakenly published his obituary in 1888, calling him a merchant of death for inventing dynamite.
Which Danish brand produced wooden toys before creating plastic bricks?
Founder Ole Kirk Christiansen was a carpenter who began making wooden toys in 1932. The name Lego comes from the Danish phrase Leg Godt, meaning play well.
Which online store bought the Whole Foods grocery chain for $14 billion in 2017?
This acquisition allowed Amazon to instantly gain over 450 physical stores and a massive data set on premium grocery shoppers.
Using a "poison pill" strategy, what term describes a takeover done against the target's wishes?
A poison pill allows existing shareholders the right to buy more shares at a discount, diluting the value of the stock to discourage unwanted buyers.